Solution: Thinking Hats

Solution: Grocery Store app Thinking Hats

Solution: Grocery Store Chain App Thinking Hats

Here's my take on the Grocery Store Chain app idea wearing the four Thinking Hats.

L5 07 Solution Grocery Store Chain Product Thinking Hats Part 1

Solution recap - process and data

Blue Hat - Process

What goal do we want to pursue?
What sequence for the hats?

White Hat - Data

We know:

Consumers visit grocery stores ~1.6x week
The average consumer spends 30 minutes in our store each visit (not including travel time) and purchases 13 items
Our stores each carry around 50k items

L5 07 Solution Grocery Store Chain Product Thinking Hats Part 2

Thinking Hats Solution - Green and Yellow

Green Hat - Creativity

Digital vs. in store experiences
What should the interaction of purchasing an item look like?

Yellow Hat - Benefits

Navigate:

Makes it super easy to find items in the store
High tech factor
Similar to getting driving directions

Suggestions:

Can be super helpful to surface products consumers will enjoy
Helps if consumers forgot a specific product
Super simple and lightweight interaction

Autopilot

Removes the need for consumers to create/manage shopping lists
Options for store pick up or delivery
Flexible re-ordering that has the potential to be based on purchase data

L5 07 Solution Grocery Store Chain Product Thinking Hats Part 3

Thinking Hats Recap

Black Hat - Judgment

Navigate:

Really hard to do well
Overkill
Many people won’t want to have an app open in order to navigate through a store

Suggestions:

This would really only work for online purchases
Do we have enough data to build this in a meaningful way?

Autopilot

Are consumers comfortable giving up this much control?
What if pricing increases for an item? But the item is still auto-purchased?
Giving choices between schedules and pick up/delivery creates additional complexity

Red Hat - Intuition

Navigation seems cool, but not sure we could execute on this with high quality
Suggestions makes sense and seems like there’s little downside
Autopilot seems the most exciting and has the opportunity to transform our business

Blue Hat - Process

Move forward with Autopilot!

Thinking hats is a method that allows you to make sure other perspectives are being represented and discussed when deciding on which idea to move forward to prototyping

Thinking Hats Further Research

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